I'm a self-taught product & UX designer with 8 years of experience, born and raised in Brazil, currently working in Toronto, Canada for Cast Group. The son of two entrepreneur parents, I learned as a young child how to be resourceful and self-driven. I never wanted to be a designer but I always wanted to change the world. After reading books from UX heroes such as Steve Krug, Jef Raskin, and learning about the work of Dieter Rams, I got excited that Design was more about solving problems than artistic expression. I might not be solving the food crisis in Africa but I found in interface design a force for good to make a difference in people's lives. It's very common for me kickstart and manage my own projects, do customer research, get buy-in from business people with prototypes, do visual design and then help developers code the final product.
Learn how I changed a redesign approach from pure aesthetics to focus on educating and generating leads for Blacktrax, a leading edge real-time tracking system used in live performancesRead More
See how I led the craft of a new graphical user interface for Blacktrax, a leading edge real-time tracking system used in live performancesRead More
See how I created a mobile app concept that uses community intervention and posivity to tackle harrassment in public transportationRead More